Cockroach Startups
Many people are now dislike working under someone and want to be their own boss. This idea has given a huge push and growth of many start-ups in India and more and small business are being started each day.
The whole concept of entrepreneurship is now very famous. Cities like Bangalore has seen more businesses than majority of cities in India, as a result if numerous businesses startups in short time and is also very successive Bangalore is known as business hub of India. In the year 2015 the most of startups were unicorn startups but now things are getting change.
- Unicorn startup: Unicorn startups are new business with grow in a fast pace due to heavy funding. They focus on setting strong in the market initially and then think about profits. For example Ola and Flipkart
- Cockroach startup: A cockroach startup is a business that starts slowly and also steadily and faces a lot of struggle in. the initial periods, keeping a control and check on their spending and profit
Below listed table describes some facts about Unicorn and Cockroach Startups
| S.No | Unicorn Startups | Cockroach startups |
| 1 | It can be defined as the business which attain superfast growth in quick session | Meanwhile, Cockroach startup companies are in total contract. Its starts slowly with creative ideas and moves steadily by keeping eyes on its profits. |
| 2 | The year 2015 has faced lot of unicorn startup which involved whooping investment all because of free and easy funding with low interest rates for venture capital | But, the year 2016 would be the term defining year for cockroach startups. Since, 2016 hasn’t been good for high investment businesses so far |
| 3 | The Unicorn Businesses reaches high scale because of its fuelled investment and ideas before concentrating on making process. | Whereas, in case of Cockroach startup investors minimize their risk by simply finding a company which can survive any type of recession and so |
| 4 | Normally, Unicorn startups are thick because of high VC | In case of Cockroach startups, it will be lesser and thinner which helps to survive in any situation |
| 5 | In India companies like Flip kart, Ola, Snap deal are in the Unicorn Club | Similarly, companies like Fresh desk, Daily hunt, Capillary Technologies stands as a Cockroach startups |
2016 is the year for cockroach startups
The year 2015 saw that many unicorn startups have gained a lot of profits and have done extremely well in the Indian market. But coming of the year 2016 has seen that unicorns are not being well received anymore and the focus of the investors has now slowly drifted to the cockroach startups. So experts are on the view that this year more and more investment will be done of the cockroach startups.
The reason behind this could be that in 2015 the rates of interest were low and so investors were readily investing money on startups. But rates are not the same now and so the investors want to choose a more reliable and a steady business for investing their money which lays to the growth of cockroach startups.
Investors are holding back their money from the unicorn startups as they do not to be prone to risk. They want to spend their money on a low flying business which is capable and would assure good returns. It is now being believed that cockroaches can survive the market for a longer time when compared to the high flying unicorn startups.
Startups should become cockroaches
In this situation it is best that all the upcoming startups become to abide the cockroach way and convince your investor about your capabilities. Startups should become more adaptable, be careful of risks, spend their money well and also have a close look of profits. Rather than running too fast in the market, business should try to be steady and dependable.
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