Amazon opens the seller cafes throughout 24 cities
Well, now the festive season has arrived, there will be a huge number of deals and offers that will be given by the online shopping sites. And why not? The next four months will see innumerable festivals starting from Ganesh Chaturthi, Durga Puja, Diwali, to the Christmas and New Year. It can be said that the next four months are going to be packed up with deals and offers from different online shopping sites. And India is going to face a huge e-commerce battle in this year. Experts are observing this session of e-commerce fight between two major portals, Amazon and Flipkart. So who is going to rule the e-commerce industry? This article is going to help you decide.
The target of Flipkart
Flipkart is looking to capture 50% of the online fashion. When it comes to fashion and different dresses, Flipkart is the first option of a huge number of people. And it is well set to exploit this vulnerability to maximum range. According to the reports, Flipkart has targeted the Big Billion day sales and the festive season to capture the fashion market of Indian and worldwide. While we are not sure about the deals of Big Billion Day, but we can assure that the festive season are going to be flipkart’s, when it comes to fashion. After acquiring Myntra-Flipkart took over Jabong, they have been able to corner a huge amount of share. The Flipkart fashion was launched in 2012, but today it ranks on the number 1 position of online shopping sites.
So what is Amazon focusing on?
According to the opinion of experts, Flipkart will specifically target the fashion and clothes related products throughout the festive season. This is good news for the consumers who are looking forward to more options and choices when it comes to dresses. Now what’s Amazon up to? Looking for tech gadgets and devices? Amazon is the best site. But instead of focusing on a single niche, they are offering an overall empowerment for more sales and revenue. For assisting the merchants with instant help, Amazon is offering seller cafes throughout 24 cities. This will offer ground support to the vendors, sellers and merchants. This in turn, will empower them with resources to make more sales.
The seller cafes will also be used for recruiting new merchants that help them with paper-work, resources and strategies for helping them to scale up. This special arrangement has been done for the festive season and the surge orders. But till now Amazon has not yet been successful in beating Flipkart apart from the tech genre. The Seller café initiatives will definitely assist Amazon for strengthening their backbone and help in long term. But they need to find something extraordinary to beat Flipkart.
A tabular overview of both Flipkart and Amazon online shopping site
| SL NO | Facts to know | Brief details |
| 1. | Flipkart sales | 30-35% of fashion sales in India |
| 2. | Gross sales amount | Rs 350-400 crore of fashion products every month |
| 3. | Sales of Flipkart Myntra and Jabong | Rs 900 crore |
| 4. | Target at present | To enhance the sales to 20% more |
| 5. | Total sales of Flipkart |
100 million searches
8 million products 60000 brands 5 million styles and this single handedly accounts for 15-20% sales on Flipkart. |
| 6. | Amazon Campaigns | 20000 new sellers added to Amazon in last 6 weeks |
| 7. | Network of Amazon | A massive network of 1.2 Lakh sellers through India |
| 8. | Amazon Stores | It has tied with 12,500 stores through 50 India cities |
| 9. | Increment in delivery | The delivery processing speed has been enhanced by 5 times especially for the festive period |
| 10. | Amazon training | 1400 e-commerce specialists through 16 cities to help the sellers in online transactions |
| 11. | Amazon reports | 20% of the overall global sales and it makes $1 million every year |
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